Armed with good information, you can be your own best advocate when it comes to making health care decisions. That means not only gathering information on specific medical conditions and the latest treatments, but asking questions and seeking advice during your doctor visits.
But where can consumers get reliable and accurate health care information? In many cases, it’s from prescription drug advertisements. Studies show that direct-to-consumer (DTC) advertising starts important conversations about overall health and disease between doctors and patients-conversations that may lead to new diagnosis and better treatment.
According to a Harvard University/Massachusetts General Hospital and Harris Interactive health care survey, for example, one-quarter of adult patients who consulted a doctor after seeing a DTC ad received a new diagnosis. Some of the most common new diagnoses included high cholesterol, hypertension, diabetes and depression. These conditions are often undertreated and underdiagnosed in the general population.
“Direct-to-Consumer advertising plays an invaluable role informing physicians and patients both about disease and new and...
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