Did you know there are publications that have been created to serve the needs of every agent and broker? Insurance is a huge industry and trying to keep on top of all the latest news and regulations is a job in and of itself. One such magazine, American Agent and Broker, has a wonderful website located at www.agentandbroker.com. Check out this month’s issue, which features articles on how to build your insurance business with boat and yacht insurance. You can read about the upcoming highlights for April’s issue as well.
Marketing yourself and deciding how to advertise your business can be a daunting task. There are so many avenues available to brokers. Insurance is something everyone needs from infant to ancient. Brokers need to be well versed in as many areas of insurance as they can. Life, auto, home, health and disability are just a few. How is a broker supposed to get the word out that he is in business? Everyone familiar with sales knows the phrase ‘circle of influence’ or your ‘warm market’. These terms refer to the people you know best, your friends, family and colleagues. Let them go to work for you with referrals and word of...