Although the new kid on the block, interactive advertising agencies are continuing to dominate design award shows. Previously the strict domain of illustration, graphic design, and photography agencies, interactive and multimedia design has matured into an art form which can stand on its own.
Originally, interactive design was thought as being unique from traditional design, and therefore limited to niche awards of its own. Shows like the Cannes Cyber Lions, interactive media awards and lotus awards were developed strictly to fill the interactive niche. But as interactive has matured, the design community has begun to see this art form in a new light.
For example, Applied Arts now includes interactive projects in its design awards. Applied Arts is a Canadian magazine dedicated to visual communications. For more than 20 years Applied Arts has delivered hard hitting and imperative industry information to graphic design, illustration, advertising, interactive design, and photography professionals. Henderson bas recently won four awards at the Applied Arts Magazine Awards (henderson bas is Canadas most awarded interactive agency).
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