Brick and mortar businesses are learning that the Internet is a powerful ally in perpetuating business.
Certainly most online buyers understand that many traditional stores also supply the ability to purchase online. In fact many stores will make the online store more inviting by either making purchases available with free shipping to the nearest store or by making certain items available only online. At least one retailer allows customers to select a variety of free products to try and then make them easily available in their retail outlets for those who connect with the product.
While this scenario is played out everyday online there is another form of connection between traditional business and the online environment.
Webkins, a company selling stuffed animals in traditional stores, has tapped into an incredible selling tool by creating an online environment for the owner of the stuffed animal. In essence when you give the gift of this stuffed animal toy the recipient also received a free one-year membership in this highly desired online destination.
Other companies have followed suit including the popular Build-A-Bear chain who debuted a beta...
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