If you were to ask any Internet business owner about how well organized their operations are, they’ll more than likely say, Possibly not.
In fact, many organizations throw up an expensive website using all the latest bells and whistles, only to find it a generally unsatisfying experience. Apart from the technical versus sales and marketing issues of the website itself, many organizations, both in terms of appropriate behaviors, as well as of effective organizational designs has been sadly neglected by many established site owners.
You may have a business site with dedicated Web staff, yet it is poorly integrated within your parent organization and tasked with non-defined roles.
A simple question needs to be asked, Do you have a networking group directed by a chief Web officer and composed of dedicated staff for each business function? If not, then depending upon your organizations’ size and abilities, you’ll need to implement such a group or outsource those functions.
Typically, many conventional site owners have acquired organizational habits that are not well aligned to the needs of internet marketing. It should be noted there are...
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