One man’s misery can be another man’s fortune. This seems to be the case with the mesothelioma victims on the one hand and mesothelioma lawyers on the other. An online feeding frenzy is currently taking place. The average mesothelioma case today is settled at around 1 million dollars, and that figure jumps to 6 million dollars when the lawsuit goes to the courts. With such enormous money to be made, legal firms are hungry for a slice of the action, and are shelling out big money for online visitors. The result is that search engines and other sites that can supply them with those visitors are racking up huge revenue.
It works like this. In the sponsored listings of search engines, clicks (visitors) are auctioned off to the highest bidder. When someone searches mesothelioma, the highest-bidding law firms appear. With the keen competition, these firms are paying as much as $100 per mesothelioma-related visitor to their web site. Thats $100 every time someone just clicks on their ad – and a lot of the clicks are from competitors. Less than one in ten visitors may actually submit an inquiry about the services of the legal firm. And only a fraction of the...
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