Internet Marketing 101: Putting an Online Twist on an Offline Model
If you’re just starting out in internet marketing, you probably feel overwhelmed by the sheer volume of information available. The learning curve is less like a hill and more like a cliff! If you’ve been at this business for a while, you may be frustrated that you’re still not making any money, or not enough money. You may be wondering why no one is reading your ads, or why all those visitors to your site are not buying anything and not returning. Where do you start? How do you convert the casual visitor to a return customer?
Relax and breathe. None of us was born an internet marketer. We all have to start someplace. A great place to start is by looking at something you already DO know, offline business. We all shop somewhere. Pick a store you’re familiar with, maybe the grocery store where you shop at least once a week. Pick a small store to focus on, not a huge supermarket. Now pretend that’s just an empty lot or building, and you’re an aspiring grocer. What do you need to do?
There’s 3 big steps you need to take.
1) First you have to have...
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