If youre anything like me you might log onto the Internet to check on restaurants in cities you plan to visit. You may check the price of an airfare, car rental or motel. You might even check online to see what shows are playing and what times might best fit in your plans.
Traditional telephone advertising is much less effective than it once was. The advertising was designed to help you gain new customers, but most of those potential customers are online trying to find the same information you paid to have placed in a phone companys print business directory.
Many cities are developing community portals as a means of providing their local or regional businesses with some Internet marketing punch.
If you are a business there are online directories that may be available for your region that can help customers locate you more quickly. Thats not to say that the yellow pages have no value, just that the potential for reaching customers has shifted based on the searchable delivery method of the Internet.
Unlike the phone companys print business directory an online business directory can supply users with an immediate connection to your online store. In a...
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