You may have created and established the best Web site in the world, however if the world does not know it is there, it will not do your business any good. As a result, knowing how to market your site and getting your site noticed is incredibly important to the success of your business and something you will want to concentrate your efforts on. Fortunately, getting your site noticed is not expensive so marketing on a tight budget does not mean you can’t get quality exposure.
One of the first things you will want to do is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching. You want to be in the top 5 results posted as often as possible, so being diligent about keywords and keyword phrases will help direct more traffic to your web site.
Also, once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista,...