I briefly touched on this subject in a previous e-book titled “The Forgotten Fundamentals of SEO” and I have been asked by a few people to expand and explain more about the psychology of color and how it affects what you should be for your website from a marketing perspective.
The internet is the ultimate visual and psychological medium. It provides businesses with an unparalleled avenue to reach potential customers. In this visually engrossing world it is the copy, or words, on your website that have the greatest psychological impact on visitors and given this they become your most important communication and sales tool.
Another important psychological aspect of your website is the often over looked and definitely misunderstood marketing strategy of colors. The same as we use words and phrases to describe and express our intentions color can be used to convey similar messages in more subtle and concealed ways. As an example of a color being used to convey a feeling, when I was at University they painted the walls in the library a light pastel-pink color to try and enhance the studying environment. Did it work? I really dont know, I was in the...
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