What is Internet marketing? It is simply the concept of business marketing, both to customers and to other businesses (B2B), by using the internet. The complicated part, however, is getting inside the concept and drilling into the details on how it works. This is because the internet is ever-evolving and therefore subject to waves of change.
As the internet technology advances, new business opportunities are created. Similarly, advances in technology are making more affordable options possible and available to the consumer. That is why there are so many people logging onto the internet daily, and this number is increasing every day. Internet Marketing is not only targeting on the wealthy individuals, it is for all income levels.
The internet marketing went berserk in the 1990s. Many people are attracted to it, because it was a brand new concept then. The companies, better known as the dot.coms, did not consider that the same variables of marketing in other forms of media should logically be applied to internet marketing too. There were neither studies of the markets nor development of sound strategies. This led to the fall of many of these companies in...