There is an interesting paradox in Internet marketing. This paradox may be attributed to a gambling impule, but it is something that seems to be more firmly entrenched in established shopping habits of many consumers.
What is the paradox?
Everyday there are consumers that never meant to make a purchase that will do so on impulse. They may simply stumble into an online shop and see something they suddenly have to have without a premeditated decision to make the purchase.
The easy suggestion might be to have the consumer simply stay away from the Internet to avoid making a purchase they dont really need, but then that defeats the purpose of free enterprise, doesnt it?
Imagine a blog enthusiast visiting a blog about the airline industry. When reading an article on airlines he sees a link for peanuts as it discusses some of the snack foods that may be available in flight. That link takes him to another article that lists the various peanut companies used by the various airlines. The visitor randomly clicks on a link to one of the suppliers and ends up perusing the available nuts and ends up making a purchase of a gift box featuring dry roasted, toffee...
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