The Internet is growing so fast. Are you growing with it. Are you trying to sell something on the Internet? The numbers are growing daily. It is getting harder and harder just to market to the whole net. It has become so large that now you really need to concentrate in your niche area. Actually you probably were just wasting your time, effort and money if you were just shooting out into the crowd. If you listen or have heard anyone in the know about advertising they speak about a targeted group or market.
We want the 15 to 25 or the 18 to 35. Or they want the middle aged white male. These are targeted groups. But there is another area that smart marketers use. It is call a targeted niche. I niche is a group that are interested in a specific area or field or even product. So besides thinking about your targeted group you should
also consider what your niche group is.
As an example, if you are selling fishing rods, it could go to almost any targeted group, BUT you don’t really want to try and sell to people who hate fishing. So your niche groups would be people who like hunting, camping, and of course fishing. You see where I am going. You want to be...
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