The way the world looks at business and information has changed dramatically in the past decade. In order to survive, yellow pages are not only found in telephone books, but also online. If I want to know whats playing at the local movie theater I am more likely to go online to find out than I am to give them a call and wade through a never-ending phone message. If I want to know of a certain city I am visiting has shops my family likes I take a tour online to find out which stores are available and where they are located and I can download a map to that destination in most cases.
When I need to book a hotel I do so online where I can take a photo tour of the facility and can compare prices and amenities.
The Internet has changed the rules for business. This is why it is important to make sure Internet marketing is an important component to your online presence.
Many of the most successful online businesses are an extension to an existing brick and mortar store. It is quite possible that at the onset of the online presence the feeling may have been, What can it hurt? However, as these businesses caught a glimpse at the possibilities of taking an already...
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