Internet Marketing: Keyword Stuffing Good Idea Or Bad Policy?
Keywords are an important function of Internet marketing. The use of a specific set of keywords or phrases can help a website earn better rankings with search engines, but how much is too much?
A friend of mine was asked once to provide content for a website where the key phrase had three words and that key phrase had to be used ten percent of the time. In other words, for every 100 words written the phrase has to be included 10 times. To put that in perspective the article could only have seventy original words in one hundred because the other thirty words were tied up in the mandatory use of a key phrase. My friend turned the work down.
Why?
Because he understood that the only way to write content with a key phrase count that high would be to stuff the article and force the use of the key phrase even when it would not be normal to do so.
Perhaps you have been to websites that have content that are filled to overflowing with a particular keyword or phrase. The articles are no fun to read and cant really be considered knowledge-based. These articles are, in fact, only present for...
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