I think one of my favorite stories about taking lifes lemons and making lemonade has to do with a brick and mortar business that had been around for a very long time. Due to the law of supply and demand this business owner had the proverbial corner on the market for his product and commanded a sizable profit.
As fate would have it a business moved into an empty storefront next to him and, unbelievably, the business sold the exact product he sold. On opening day a sign was posted that read BEST PRICES. The novelty of the business meant some customers left the established business in favor of checking out the best prices. The storeowner worked to make his prices competitive with his new rival.
It wasnt long before another similar business occupied the empty storefront on the other side of this beleaguered storeowner. A sign was erected which read BEST SELECTION. The storeowner couldnt believe the horrid luck he had and wondered if all his hard work would be for nothing. However, this industrious business owner had weathered hard times before and understood the need to market his business, so he thought about his plight for a few days until a novel idea...
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