Would you agree with the following statement – Internet marketing has to begin with a want to?
If you said yes you answered sensibly. After all, the entrepreneurial spirit is based on the personal desire of the individual. So it just makes sense that Internet marketing would be part of that internal desire.
The truth is Internet marketing is rarely something an individual enjoys. The better statement might be that Internet marketing begins with a need to.
Herein lies the distinction; entrepreneurialism begins with a want to, but Internet marketing is something that you need to do even if you despise the marketing side of business. Yes, you do have a choice, but one of those choices will leave you without customers.
The skills for Internet marketing can be learned. Like other administrative skills, Internet marketing is something that a business owner may not want to tackle because it is often uncomfortable to promote either yourself and your skills or the business you own, but the promotion of your company is vital to its success.
This is likely why some very competent individuals do not pursue an online business. The fear of promoting a...
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