Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimization industry, viral marketing, pay-per-click advertising and the mainstream adoption of blogging. Despite the recent changes I predict that even greater change is still yet to come, thanks in part to the growth of broadband internet access, advances in hardware and software technology, and marketers need to reach consumers through multiple mediums.
As people’s lives become more busy, fragmented media will result in more opportunities for both advertisers and web site owners. Standard advertising mediums such as television, radio and newspapers have been loosing effectiveness (partially because of new technologies like TiVo and XM Satalite Radio) while online advertising has become more effective. As an advertiser, there are more opportunities available than ever before to reach highly targeted prospects with a relatively small investment by advertising online. As a web site owner, there are more opportunities to generate additional revenue by providing advertising space on your web sites. As people spend more time...
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