The previous article described what a press release is, and why it can help your Internet marketing business. This time, let’s talk bout how a press release is written.
As with any other form of advertising, your headline will be the most important part of your release, and let’s face it… You’re announcing some important event, but you’re also advertising your business. And remember that your headline will be shown among many, many others. To get people to click on and read your release, it has to grab their eyeballs. Try to associate your announcement with something in the news. A pop culture reference generally works the best. You can surely find something to use at GoogleNews.com. Here’s one we used to launch our Free list building CD promotion: “Stop Wasting Your Time with American Idol and Learn to Make a Living Online: Insider Marketing Experts Reveal Insider Secrets.”
The next part of your release is important, as well–your subheadline or a short description of your event. For the example above, we used: “Internet marketing masters Tellman Knudson and Kyle Battis unleash their ‘Insider...
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