Many companies spam their clients and people, but companies that advertise through spamming methods are not following the internet marketing principals that would best market their products. One of the largest complaints that people have about the Internet is spam, and they ignore anything that looks even remotely spammy.
An important means of reaching people through the internet is often done through target marketing. This is the idea that instead of spamming one hundred people and hoping that two like your product, you focus on people and online groups who are already interested in similar goods or services.
Its true that by doing this you will significantly decrease the amount of exposure you get, but this also means that you will reduce the amount of bad publicity you get as well. All of the people that you sent email advertisements to that werent interested in your merchandise are going to think that your company is merely one of those fly by night spamming operations.
Even if youre not, it wont change the way they think of your product and their perception of your business practices. However, if you can focus your marketing ideas on groups of...