If youve read any of my other articles you know I am a strong advocate of knowledge-based articles for your website. My opinion has not changed.
The problem some business sites face is not that they have knowledge-based content, but that the information is not user friendly.
Id like to pass along a few guidelines that I find useful when developing content for websites Im involved in.
1) Try to keep paragraphs relatively short (2-4 sentences). Long paragraphs may remind visitors of college and ummm, enough said.
2) Use sub headings. The use of bold sub headings can allow your site visitor to locate the most important information to them without feeling as if they need to look through the entire text.
3) Keep your content short. When possible keep your page content between 400-1,000 words. Less than that may be too little, more than that is always too much.
4) Use bullet points. The Internet is filled with human skimmers; make sure they have opportunity to find gems. They will be much more likely to keep exploring your cyber universe if you give them just enough Info-Nuggetry to keep them motivated.
5) Develop information modules....
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