I heard someone say recently that marketing is simply an elaborate scheme to take your money by making you feel incomplete without the product being sold.
It is possible that this idea matches the way many people think about marketing. However, when it comes to Internet marketing there has been a shift in focus and the tables have been turned.
The focus of marketing has shifted the salesman to consumer advocate. That may sound like a conflict in terms, but the truth is marketing for the sake of improved sales often results in a decreased bottom line and a state of distrust with prospects.
The truth is were all tired of the quintessential marketing tactics that are high pressure and insist we are incapable of leading whole and productive lives without their product and or services.
We have ingrained in our minds toothpaste commercials that seem to insinuate that we will be attractive to the most beautiful people if we just used their products. Weve seen the car commercials that seem to indicate celebrities will be our friends if we drive a certain car and we all come away feeling as if the whole idea of marketing is simply a whole lot of hype about...
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