Is it true that the internet can be a powerful resource for building your acupuncture practice? Absolutely! There is nothing better than a steady stream of patients contacting you without you having to do the constant legwork to bring them in.
Many acupuncturists, including myself, use the internet as one of the primary means to bring new patients in the door.
But very few of us are really tapping into the unlimited potential that the internet has to offer. In fact, I would guess that about 10% of the hundreds of alternative health sites I have seen offer the total package that makes the viewer want what is being offered right NOW. Why?
COPYWRITING 101
Copywriting is basically sales speak. It is a way of communicating that makes people want to buy from you. Joe Vitale, one of the stars of the movie the Secret and a master marketer, calls this hypnotic writing. Basically, you want your reader to be hypnotized by the power and persuasion of your writing. How do you do this?
Write from their perspective. Get into their ego and solve the problems they may be having. Always do this instead of talking about yourself! How many sites have I seen where...
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