Amazon does it, so does ebay and hundreds of other online businesses now brick and mortar stores are finding online feedback to be an incredible tool in quickly locating the products that perform well along with products that may need to be pulled from the shelf.
By allowing customers the opportunity to provide instant feedback in product reviews companies are gaining a much better picture of consumer buying habits than simply waiting to see if consumers returned for a repeat purchase of a product.
Online business is learning a great deal from customers as to products that exceed expectations and others that have inherent flaws the company had no knowledge of.
At first blush it may seem that such an open invitation to feedback may be detrimental to the success of your company, especially if the feedback is negative. However, since business has been used to learning of customers likes or dislikes by hearing from them first-hand, the use of feedback can seem a bit frightening. However, for the customer it feels like a safe, third party means of letting your voice be heard.
Sure, others will see the product review and it may negatively affect their...
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