Heres the scoop. My passport is blue and has a cool picture of an eagle holding an olive branch (I think) and some arrows (although it is probably safe to say that it feels more comfortable using the arrows than the olive branch). What kind of assumptions about me can you derive from that little piece of information? Well, you should know that I love peanut butter. Which in turn should lead you to believe that I also really am a fan of peanut butter and jelly sandwiches. Thats right peanut butter and jelly, not one without the other. There are lots of things like this in life. I could give a short list of examples here and then try to have the last one be funny, but that would be just too predictable, so make up your own.
Last week though, something interesting happened. I bought blackberry flavored jam, enthusiastically anticipating my next tasty sandwich. But, when I put it together and took my first bite I realized that I didnt like that combination at all. In fact, I preferred just peanut butter, completely disregarding the jelly. This is how I feel about the internet and advertising.
It doesnt require much time online to understand that these...