When starting up your web site there are several things that you need to take into consideration. Chief amongst them is the ability to achieve the traffic level that you need for success. Traffic is what will allow you to get your products and services presented to the public.
You need to realize that not every visitor to your website will be a customer. Your goal is to get as many visitors as you can so that you can increase the branding and front of mind awareness to as many potential future clients as possible. Along the way your numbers of actual customer conversions will increase.
By emphasizing brand awareness the recognition you achieve will make the difference in how your visitors and future customers perceive your products and services.
Advertising on the internet is the best way to get traffic to your website to help you achieve your branding goals. You need to get as many people to visit as possible each and every day. To do this you need to have your website listed and promoted in as many relevant places as possible. Be prepared to invest the time or resources it takes to accomplish this. If you want to keep tighter control over the process and...