Introduction To Web Analytics And KPIs – Key Performance Indicators
There was a time not too long ago when it was cool to have a web site. You didnt have to worry about issues such as usability, conversion, and flow because the web was not as competitive as it is today. If you had a website that looked nice, you were in business. Lets face it even if you had an ugly site you were still in business. If you got business from the site nice if not you were happy too. In the beginning most people didnt really believe they could make money on their website.
Today the web offers huge opportunities for business to grow and increase their revenue. Hence, the web has become fiercely competitive market place. In such competitive environment, you have to know what works and what doesnt. Without measuring KPIs (Key Performance Indicators) you are not giving your company a chance to understand your business.
Measuring performance of traditional marketing such as magazine or post card mailer advertising is very difficult. We can say it worked or it failed based on sales, but we dont know the details such as what part of the ad was effective. How often people looked...
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