Your Title is Key
Grab them at “hello” by starting with an event title that captures the key benefit of attending “Eliminate 80% of Registration Hassles with Online Registration.” If you get their excitement flowing right away, they will seek out reasons to support that feeling instead of being skeptical as they read on.
“How others have benefited from attending this event:”
Testimonials are a great way to give credibility to the benefits of your program. Collect and publish testimonials from past attendees about what they gained from attending your event. Create a section in your event summary titled “How others have benefited from attending this event:” You can make it easy for past attendees to share their thoughts by calling or emailing them and asking “What did you get out of this event?” When they respond, ask if it is ok to share it with others.
“Dont take our word for it, talk to past attendees”
Take your testimonials one step further by offering to provide names and phone numbers of past attendees. When someone provides you with a stellar testimonial, ask them if...