Blogs and Bloggers have certainly made their presence known over the past couple of years. For the politicians and celebrities they have undeniably become a valuable force to pay attention to but…
Is A Blog Right for Your Business?
Wikipedia defines the term ‘blog’, short for web log, as a web based publication consisting primarily of periodic articles, most often in reverse chronological order…blogs often focus on a particular subject…Although blogs are typically a text medium, there are also non-text versions such as audioblogs (podcasts), photoblogs and videoblogs.”
It is my intention in this article to present a list of pros and cons, and sources for more information, should you be considering adding a blog to your marketing mix.
PROS:
-Blogs, like newsletters, can enhance a companies credibility if done correctly. As a blogger you’re out there in the blogoshpere providing information about your industry and answering questions. You are the expert.
-Blogs can also be a useful customer service tool-they provide a medium to respond to your customers in an open dialogue and to solve problems...
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