More and more small businesses are considering using a blog to promote their business. A blog can be used in a variety of ways.
Here are just a few
Get the word out to your customers about your services and products
An easy way to keep your employees updated
A way to allow interaction from your customers or employees
There are a few advantages and a few pitfalls to be aware of before you start. It is important that you lay out a plan and decide what the purpose of your blog will be. Decide how often it will be updated and keep to it. Blogs that arent updated on a regular basis lose their advantage.
You may need more than one blog because the tighter the focus your blog has the more effective it will be. Keep your blog on topic and dont allow it to range far and wide with your topics just because you can. If you want to stray from your major topic you may want to consider creating another blog on that topic.
The big advantage of a blog is the ease of use and the ability to be interactive. At the same time that interactivity needs to be controlled to keep your blog on track. Your blog needs to maintain a consistent purpose....
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