Are you amenable to the maxim a picture is worth a thousand words. If you do, then you are presumed to use more colorful and arty images and not so much with texts.
If you are on the contrary opinion, then you are presumed to believe that a word is worth a thousand pictures. Ergo, your principle is to use powerful words in order to convey ideas and actions.
A word of caution to all designers out there what is pleasurable to you as a designer may not be appealing to the visitors. This is because they may be having different needs and that needs are the ones that should be answered. The site must make obvious the benefits it is offering to the visitors as well as its call to action.
Images enhance the sites appearance however, they must be coupled with complementing and moving words and contents to make it functional. Do not focus strictly on graphics. Go for copy!
The solution is not the elimination of pictures and images. Considerable amount will be fine so long as the right impression is created. The text can take care of the hunches and doubts. Be sure you answer all of them so as to keep them coming and purchasing.
It is important to...
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