As the last delegate left the conference, Quinne McLachlan sat down at her laptop and started to write a review of everything that had happened. She was the event organizer and all through the proceedings she had been taking scribbled notes about the main points of interest, delegate questions that had not been fully covered by presentation material and presenters who had been well-received or those who had courted controversy.
She found that her role as coordinator throughout the event gave her time to watch both the presenters and the audience. All of the carefully planned elements of the conference could be tested and she could gauge whether they produced the effect that was expected.
The results of a successful (or disastrous) event can be as much of a marketing tool as the event itself. Writing up the proceedings may be something that you have promised delegates anyway but don’t miss an opportunity to send a summary to trade publications and other interested media. If you have the opportunity to include case studies of delegates experiences before, during and after the event, this adds the extra human interest angle to the story.
Use the event...
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