Every where you turn the buzz is about customer relationship management or CRM and how it is the best thing for boosting your companys profits. But is CRM a reality for small business? Great news! It is affordable for all business!
First its important to understand what CRM is. CRM is more than just a technology. It is the final step in creating an effective customer relationship management system.
CRM is a system that retains and analyzes customer data. Its a powerful tool that can change the entire dynamics of your business and it can increase your profits.
It is a well known fact that if your business methodology doesnt see customers as a long term investment neither will your staff so you will get little commitment from your employees.
It is critical that you invest time in your customer and make them the most important element of your business. Then its vital that you train your staff to understand the importance of the customer. Once youve got the foundation in place your CRM technology can deliver the results you need to improve the success of your business.
Generally a small business begins with an idea an entrepreneur has. That idea...
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