Is Fax Advertising Still a Good Marketing Choice in Canada?
Until 2000 the Canadian laws on fax advertising were not uniform across the country. It applied to some providers but not to all. Also prior to this it was not customer friendly; it was very confusing for the average consumer to understand what the rules were. When this new generalized rule came down there was also a ruling saying what the calling hours could be for proper calling times. The decision took into account each areas time zone.
Unsolicited fax advertisements are not enforced or punished by the government. They are enforced and punished through the media carrier. The national rules that have been set up are an agreement that was reached via the commissioner of the CRTC and the various telecom service providers in the country.
If a person is wishing to not have their fax number contacted for fax advertising they may place themselves on a voluntary do-not-call list. Their number will remain on the list for a period of three years. During the time that their number is on the list the companies do not call them out of choice. If they do choose to call a person that is on the list the...
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