Is Live The Death Of Google?

| Total Words: 983

Dig into any self-labeled “SEO forum” and you’ll probably find some neatly organized categories along the lines of “Google,” “Yahoo,” and “MSN”. Checking the amount of activity in each will reveal the inclusion of Yahoo and especially MSN seems to be a mere “courtesy” on the part of the forum founders. Microsoft has been trying to change this for some time now, and the newly branded “Windows Live” is their latest attempt to do so. Will all those vacant MSN forums be lively any time soon? The short answer is “no,” read on to find out why.

Live.com is many things, including a search engine, customizable web portal, and the latest attempt by Microsoft to dig into Google’s market share in search. Its opening page is a simple one, in keeping with the “expectations” built by Google, providing several options and an invitation for you to personalize it as your own web portal.

Most of the features on the site are functional; while a few remain in the development stage and some are in between. Only Passport members can fully customize the basic Live page with RSS...

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