According to many websites and advertisements making money online is very easy to do. It seems that wherever one turns these days someone is trying to convince the masses how easy it is to earn an extra income. If you are a subscriber to a newsletter you will no doubt have received many emails from the gurus telling you that this product or that software is the next best thing to owning your own atm.
Terms like avalanche of cash, floods of traffic and mountains of moolar are thrown around like Frisbees. Unfortunately there are hundreds of people out there who see these ads and fall for the million dollar sales copy. The so-called gurus make it sound so easy it seems so simple. Spend a few minutes in any marketing forum and you will see dozens of people complaining about how they signed up for this or that program a week ago and want to know why they have not made enough money to retire yet.
So whos to blame for the 95% failure rate of online businesses? The old saying (There are two sides to every story) definitely applies here. Lets break it down into to categories.
The Consumers
These are the regular Joes looking for ways to make extra money. One...