Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results. It is also true that the more competitive the keywords you target, the more costly a campaign will prove and the less cost effective it will be. There are methods to help ensure that an SEO campaign proves both effective and cost effective.
One Page One SEO Campaign
Every individual page on your site should be treated as a separate potential SEO campaign. By establishing a single campaign per page you can ensure that each page is properly optimized. The consequence of attempting to promote an entire site with one SEO campaign is that different pages should target different keywords and different visitors.
Not only does this help to ensure a more effective SEO marketing campaign for your site as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each...
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