I am all for advertising. Its a way of life, and it is needed. I know that without advertising, my local broadcast channels would not be free. I know the power of advertising. I have used advertising in various methods, and I place other peoples ads on my blogs, websites, and in my newsletters.
However, there comes a time when its too much.
I subscribe to two paid print newsletters every month. They are both put out by well-known marketers, both men I believe are at the genius level when it comes to marketing. I admire them, and I aspire to be like them, so I jumped at the chance to subscribe.
In order to avoid publicly bad-mouthing anyone, Ill call them Marketer A and Marketer B.
Marketer As came first a 16 page newsletter in a booklet format that was nicely formatted. I gobbled up the information in the newsletter, as well as in the CD that accompanied it.
Marketer Bs came later the envelope was huge and I assumed that it was packed with information. While it did include some great content, the majority of it was information promoting his other products. It took me some time to weed through everything to find the newsletter, and when I...
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