As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I’ve preached with fervor for years. This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.
As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google uses many factors (other than Page Rank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.
For instance, let’s say one keyphrase you’re working with in your copy is “flat monitor.” I’ve preached for years that keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase “flat monitor” as opposed to only using the single words “flat” and “monitor” individually. Matt confirms this by saying relevance and trust might...
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