When you first start an Internet business one of the first items on the list, after you’ve written your business model, is getting a domain name. In years past it wasn’t as difficult to find a decent name for your site. Today however, it’s not as easy to get your dot com name. The process of registering a name has improved substantially but the availability for descriptive names is far more difficult. Why is this a problem you may ask? It’s more of a problem for small and home business sites than it is for larger companies. The reason is simple and I can sum it up in one word: money.
Larger companies, especially public companies have the funding to advertise their new sites, therefore they don’t really need to have names that reflect the type of business they are in. I can site a perfect example, Go Daddy.com, has absolutely nothing to do with the type of business Go Daddy is in. But being the largest register of domain names, GoDaddy can advertise on all media levels to get business including buying advertising time on the Super Bowl! If you are starting a home based business on the Internet, I’ll bet that you won’t...