Very few people explore the potential of optimizing their eBay Store despite the fact that over 50% of online shoppers research their purchase through search engines. Here are some tips that could put your eBay store into the rankings that matter.
Add Metatags:
Even though the human eye wont read Metatags the search engines will and you will need to look into configuring your Store and Listings through Html and the Manage My Store Area.
Pick your keywords carefully:
The best way to pick keywords is to put yourself in the shoes of your customers and decide what words they would enter if they were looking for your product.
To help you find useful keywords it would be worth using http://inventory.overture.com/d/searchinventory/suggestion/ to find popular search terms used on the Internet in general and then look at http://pulse.ebay.com to see what is popular on eBay.
Now use these words in your titles, item descriptions and even your store URL and eBay ID if you can. It also worth bearing in mind that search engines will attach the most importance to words in titles and also ones in bold.
Custom Pages in your Store
These are...