While it’s great to get a multiple visitors one time on your site, it’s even better to get returning visitors mulitple times. This means that your site really has an interest to them enough that they’ve bookmarked it. Bookmarkers over time will lead to sales, and once you’ve sold to someone it’s always easier to get them to buy from you a second time than getting them to buy the first!
So is your site “sticky” enough to keep them coming back?
Here are a few good ways to make your website “sticky” so that you get repeat visitors that are interested in your site:
1. Have frequently updated, fresh content. People aren’t going to come back if your site stays the same all the time. If they’ve already got all the information they need from your site, why should they return? Make sure that the information is always new, fresh, and changing so that they have an incentive to return. Perhaps even give away prizes or rewards to make them return. Free gifts are a great motivator!
2. Your content must be valuable. Don’t talk “small talk” and fill your site up with gimmicks,...
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