It is less likely that a consumer will make an impulse buy online than in a physical store. There is more time to think about and research when it comes to online shopping. Price is going to be a more significant issue online than offline. If your prices are higher than your competition, your visitors will never convert into buyers.
Study your competitors, and make sure you have realistic prices. You dont have to be the cheapest, but if your prices are higher than that of your competitors be sure you communicate the reasons loud and clear. We are more expensive, but we are better wont do. Online shoppers are more sophisticated than that. For example, We are more expensive, but we offer 24/7 days a week live phone support might justify paying more for your product.
Reliability
Moving to cyberspace, you have entered a much bigger world, a place that never sleeps. Neither are your customers. You may be sound asleep at home while there are customers placing orders on your site. At least, you would hope so. When you are doing business on the Internet your website has to be online 24/7. Be sure to select a reliable hosting company, one with a proven track record....
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