Keyword research is the basic skill or task that you must master if you want to be at all successful in the business of internet marketing. The essence of marketing is getting customers to buy your product right? And what are the important parts of that task?
Well first you have to have a product. Preferably this product has some demand from the public that give it value. The public then has to know that they have the need that your product can remedy. Then they need to know about your product more than they hear about your competitor’s product. How your product is the best that money can buy and all that yada yada. Because you have a limited supply of resources you have to make the most of your efforts which means that you try to target your marketing to the people that are most likely to buy once they have heard about it. On the internet things are a little bit different in that the main way to get your product in front of people, i.e. to get people to your sales page, is via the search engines. This is where keyword research comes in.
Search engines are really the portal for the customer to the internet whether that customer is after information only or...
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