Endings are hard. Sometimes we cling to people, places, things, that we’ve outgrown, because of a nostalgia, or out of habit.
It’s like having to put a beloved pet to sleep. It was the best thing, the most humane way, but it’s just never easy.
As we grow, learn, strive, we have to let go of ways that we functioned in the past, ways of being that no longer apply to our present selves.
There are two things in sales that are not persuasive and will absolutely hinder your results. This article is about one of them.
Cold calling.
At a recent seminar an attendee asked me how criteria elicitation can be applied to cold calling. And my answer, in a nutshell was: It can’t.
Here’s why: cold calling is not selling. Cold calling is marketing. So I tell all of my students who cold call: STOP IT. Spend money and market yourself or your product or service.
If cold calling is a part of the business that you’re involved in, supplement it with real marketing.
There are a few business that have to cold call. I understand that. Realtors farm areas all the time. It works in this profession and more likely...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
