Today, her heart might go pitter-patter. His might have done the same at the cash register. But even with gold at an all-time high of more than $900 per ounce, Oklahoma jewelers are reporting strong Valentine’s Day sales.
Ask Kevin Moody, vice president of Moody’s Jewelry, about the jump in gold prices and expect a confident, quick answer.
“The good news is that it hasn’t had a negative effect on business,” he said. “Most people would believe that people would be scared away, but the fact that gold has gone up is a rather small impact on us.”
The National Retail Federation estimates Valentine’s Day spending will be up this year from last. But it also said spending for jewelry will slightly decrease.
Regardless, the jewelry industry is counting on the idea that people will still shell out the big bucks for some glittery items.
Jim Clark, chairman of B.C. Clark Jewelers, with three Oklahoma City stores, said each year Valentine’s Day becomes a stronger holiday for the store, second only to Christmas.
The store also sees a boost from procrastinators.
“Valentine’s Day is...
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