Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to sell your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last years show, and what type of sales numbers resulted from participating in the event. Savvy exhibitors — those that can contribute meaningfully to the success of your show — will want to know this type of information.
Any information you provide to potential exhibitors must be both timely and accurately. Unfortunately, hiring a market research team, especially on an annual basis, can be an expensive proposition. Doing the market research yourself can be time consuming and frustrating. What if there was a way to streamline the process, making it effortless and efficient for both you and your customers?
Enter the internet. Trade show organizers have been woefully behind the curve when it comes to exploiting the internets potential for market research. As the Online Expo becomes more and...
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