Just An Expensive Electronic Brochure Or A Profitable Site?
Most websites are just expensive electronic brochures that do very little or nothing for the business concerned.
It is strange how business sense seems to go out of the window when it comes to the internet and the world wide web.
The internet and internet protocols (IP) provide many businesses – especially those in the SME sector – the chance to improve their productivity and profitability dramatically. But too many see it as “too difficult” or “too expensive” or something that they just “don’t [want to?] understand”.
They have been however convinced that they “must have a website or they are not even in the game”.
Yet too many businesses’ whilst they have ignored the opportunities that IP offers them at such a reasonable cost, once they have built their website then proceed to ignore that!
It’s very strange. How many businesses would say?
* ‘Let’s build a new store and then leave it empty’;
* ‘Let’s plan a direct mail campaign buy all the kit and then not...
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