K-Mart bottled water is said to be great, but is it? In early 2005, John Stossel of ABC News did a special report on bottled water. Stossel and his team talked to people about why they choose bottled water over tap water. Most said, of course, they chose bottled water because they consider it safer. Some chose bottled water because it tasted better.
K-Mart bottled water entered the report when Stossel and his team ran a taste test. K-Mart bottled water, the discount brand American Fare, was pitted against New York City tap water and 4 better known, brand-name bottled waters.
Many of the people who participated regularly rejected tap water for bottled water. They were sure they could tell the difference in taste.
What Happened
1. One of the five waters was termed particularly bad by many participants. It was not New York City tap water, though. It was bottled water. In fact, it was Evian, an expensive French bottled water.
2. One of the five waters tasted was judged better than the other four. It was not the better known brands, though. It was not New York City tap water either. It was K-Mart bottled water.
These five water samples,...
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