Have you ever measured what response rate you get from your email campaigns? Didnt you notice that a small mailing list can give you a high response and a huge list can get a very, very low response rate? That is because its not the number of emails on your list but the quality of the list that does really matter.
Although sending out magazines and newsletters to millions of addresses through bulk email software is free, you cannot afford to risk your fair name by offending people. Your email address lists should only contain those that signify they want to receive email from you. Otherwise, your unsolicited advertising will be classified as spam mail. Plus, the cleaner your list is, more profits you will get.
Here are some tips how to maintain your mailing list clean and up-to-date:
1. Verify your targeted email list for bad and undeliverable email addresses before you send to it. You can use email validation software to do a list check. You can just search the Internet for an email address verifier tool to choose the one that suits your needs best.
2. Exclude bad email addresses from your list.
3. Manage bounces thoroughly. Not all bounced...
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